9 reasons clay is the secret to your best hair ever.

It's a hair styling product, no it promotes hair growth and thickness, no it's a hair detox...it's a powerful all-in-one hair product.


1 – ingredients.

organic coconut mct oil, beeswax, bentonite clay, organic french lavender oil.

that's it.

2 – performance.

a soft all-day hold that you can run your hands through.

3 – style.

for all hair types, lengths and styles

trusted by celebs, used by everyone

4 – nourishing benefits.

not only does this product style but it's super healthy for your hair. it works by moisturizing your har + scalp. promotes thicker, stronger hair. eliminates dandruff and itchy scalp. hydrates deep into your hair follicle.

5 – detoxing.

our bentonite clay is sourced from death valley, ca. this clay has been university tested and private laboratory tested. it has been shown to have antimicrobial properties (in 7-10 minute time-kill studies), specifically with gram-positive, pathogenic organisms such as mrsa. it is one of the few alkaline clays in the world to have direct antimicrobial properties.

6 – gets better on day two.

the bentonite clay swells on contact with water so the next day after your shower your hair will be cleaner, thicker and stronger.

7 – formulated in-house.

we developed this formula, five years ago in our kitchen with only four natural ingredients direct from the earth. our formula was revised and perfected by testing on our friends and family. no animal testing here. ever.

8 – used by high-performing athletes like Tom Brady + Kevin Love.

in our eyes, clay needs to hold up against the toughest environments and what's tougher than a top athletes grueling schedule.

9 – award-winning.

our clay has won countless awards. including "the best hair product ever". "best clay for men according to a celebrity groomer" and the following press:

"best hair product I've ever used" – airows

"a grooming brand you need to add to your daily routine" – hypebeast

"simplify your morning routine" – uncrate

"the perfect hair product" – valet

over 50,000 jars sold