We get it—sounds too simple to be true. But this formula was designed for high performance. It uses nutrient-rich bentonite clay and organic ingredients that naturally bind, texturize, and hold hair without any synthetic fillers. It’s strong, lightweight, and dependable—just like it should be.

Yes—absolutely. In fact, most guys notice their hair and scalp get healthier over time. No alcohols, no parabens, no petroleum, no nonsense. Just four clean, naturally effective ingredients that won’t clog follicles or cause buildup. Pro tip: Clay day two is the best hair day ever. Shower without shampoo and upon impact of the water, the bentonite clay instantly swells, making your hair not only appear thicker, but FEEL thicker as well. Towel dry and set your hair into place without adding any more product and you'll have your best hair day ever.

Yes. The clay adapts to different hair types and styles. Whether you’ve got a thick crop, a pompadour, thinning hair, or short waves, the matte finish and pliable texture give you natural control without stickiness or shine.

No weird scent – just a clean, earthy aroma straight from the natural ingredients. As for residue, this isn’t your typical water-soluble product. The clay is meant to stay in your hair. It conditions, balances pH, and actually makes your hair feel fuller and look thicker—especially on day two. When exposed to water, the bentonite clay swells, gripping each strand and giving you that next-level texture and volume. It’s not about rinsing out—it’s about building healthier, better-looking hair over time.

This hair clay is built to perform. It holds strong through heat, humidity, and even your sweatiest workouts—no flakes, no grease, no crunchy stiffness. You can run your hands through your hair mid-day and it’ll still feel thick, full, and healthy thanks to the natural oils and bentonite clay. And if you need a quick restyle, just shape it back into place. This is that rare product that looks better the longer you wear it.

Everything you don’t want. No synthetics. No fillers. No lab-created polymers or fake fragrance. This is ingredient-first formulation that respects your body, your scalp, and your standards. Sometimes less really is more.