DA Derrick A. Reviewed by Derrick A. Verified Buyer I don't recommend this product age range 35 - 44 hair type straight hair texture thick hair length medium Rated 2 out of 5 Review posted Every. Single. Purchase. I've written reviews before about this product. It is fantastic and works really well. But EVERY SINGLE TIME I need to buy a new jar, the price goes up or the amount goes down, often over the years it has been BOTH. I hate being so loyal to a company that has a complete disregard for its customers and looks for every way possible to improve their bottom line. I feel like by the end of the year it will be $28 per .2oz jar. I haven't thrown out my last 5 jars and every new jar is a smaller size. So disappointing. Loading... Read more hold Rated 3 out of 5 weak strong finish Rated 1 out of 5 matte shiny volume Rated 3 out of 5 light full Was this helpful? 0 people voted yes 0 people voted no JACK HENRY Hi Derrick, Sorry to hear your disappointment and we do understand your frustration. Over the past couple of years, we've made a couple upgrades to the jar itself and the packaging which were more costly but offered a better product. Also, over that time frame our costs have significantly increased across the board. Supplies, ingredients, shipping, and labor just to name a few. We always strive to use the best, organic (when possible) ingredients.