Job Summary –

At Jack Henry, we're looking for a fearless and passionate person to head up the overall growth of our brand. The Growth Marketing Manager will play a key role in the development of all customer touch points. Social, email, website, SMS and in person events. We are looking for someone who challenges "the way things have always been done". 

Reporting to the Founder, the Marketing Manager will be responsible for delivering revenue in our largest and most important channel (e-commerce) while building an omnichannel performance marketing strategy that connects the customer experience with our brand.

This is a career-defining role that will provide the right candidate an opportunity to join a lean and multifunctional fast-growing business. The candidate will be a leader and doer with an always on mentality. The candidate will play a critical role in our next phase of growth and this role will grow with the brand (CMO level). You will be responsible for building out the marketing team over the next 6-12 months. 

 

Responsibilities –

  • Deliver an exceptional customer experience on jackhenry.co
  • Work closely with senior leaders at the company to implement strategies to not only increase the number of customers year over year, but also drive customer retention and repurchase rate driving towards aggressive growth plans for the company
  • Implement strategies and media plans for customer acquisition to reduce CAC
  • Build retention marketing and CRM strategies to increase CLV and build brand loyalty and increase the number of repeat customers and loyalists
  • Grow our subscription program month over month
  • Manage email and SMS marketing strategies that connect customers with our content and brand voice while driving revenue and loyalty
  • Collaborate with our designer to optimize content and assets for every channel
  • Manage affiliate network while building incentives that activate and engage our community
  • Manage media agency and ad networks overseeing paid social, search, and display
  • Focus on SEO to improve organic search rankings
  • Create and oversee the marketing calendar and report on campaign results to improve performance
  • Create forecasts and plans along with expense budgets to drive ecommerce revenue and maximize profitability 
  • Constantly be thinking about the customer first and building their relationship with the brand through content and commerce
  • Communicate a clear brand message and point of view across all performance marketing channels
  • Manage and build out social channels
  • Shoot social content including how-to’s, behind the scenes and UGC
  • Start, build and grow TikTok and YouTube channel
  • Manage influencer marketing segments to achieve revenue and growth targets
  • Develop partnerships with creators, influencers and other brands 
  • Educate customers on products that drive trust and loyalty
  • Inform and educate the content and creative teams on results to better optimize assets and improve KPIs
  • Develop A/B testing strategies across consumer touchpoints that better inform future marketing and content decisions

Qualifications –

  • 3-5 years of proven success growing direct to consumer businesses online, beauty/wellness experience is a significant advantage
  • Data driven with experience managing budgets and a P&L
  • Expert in Google Analytics and customer retention metrics
  • Experience with digital advertising, campaign management, and agency oversight
  • Successful optimizations of email & SMS marketing and lifecycle messaging
  • Background improving CVR and AOV on ecommerce sites
  • Technical with a strong proficiency in digital marketing strategies
  • Experience with affiliate marketing programs
  • Background in luxury or prestige beauty and a knowledge of the industry, market and consumer
  • Familiarity with Shopify and Amazon 
  • You don’t wait to be told to figure things out.  You are a self-motivated, creative thinker with exceptional problem-solving skills
  • You have a solid understanding of the personal care and wellness space 

Perks –

  • M–T 4 day work weeks
  • Flexible schedule 
  • Unlimited time off
  • Paid weekly
  • Free Tesla Charging
  • Suana + Wellness 
  • Free product
  • Complimentary lunches and haircuts 
  • Family culture fostering ideas and personal growth

Interested? Send your resume and social (IG, LinkedIn, TikTok, etc) to kyle@jackhenry.co