DIGITAL MARKETING MANAGER

Costa Mesa / Full-time

Jack Henry is looking for a Digital Marketing Manager to oversee the day-to-day of e-commerce and digital marketing channels with a focus on maximizing customer lifetime value. The individual should be passionate about new customer acquisition, customer retention/reactivation, and mapping out customer journeys. This role will also work with the Marketing team to develop campaign concepts and optimize creative campaigns across off-site digital touch points.

Role scope and responsibilities:

  • Work closely with Marketing team to drive a full funnel digital marketing program.
  • Lead CRM efforts for all direct consumer interactions; innovate how data is collected and leveraged, particularly in ever-changing digital landscape.
  • Oversee day-to-day management of Jack Henry's digital marketing programs.
  • In partnership with the Creative team, plan and execute the digital marketing calendar (the daily messaging strategy by tactic and consumer type).
  • Work closely with Creative team on design of email and text campaigns through Retention Science (email) and Attentive (text). Lead consumer segmentation strategy: who gets what message, when.
  • Plan and execute CRM flow campaigns (data-driven triggered emails/texts) with a focus on repeat purchases and subscription program growth/retention.
  • Buildout and optimize Jack Henry's referral and loyalty program. 
  • Oversee paid media planning: recommend spend by platform and tactic based on performance.
  • Work with Design team to develop campaign and ad creative analytics. Make recommendations on ad creatives based on which creatives are best and worst performing. 
  • Manage affiliate network while building incentives that activate and engage the community.
  • Create forecasts and plans along with expense budgets to drive e-commerce revenue and maximize profitability.
  • Deliver an exceptional customer experience on jackhenry.co.

Required skills and qualifications:

  • 3-5 years of experience in e-commerce and/or digital marketing.
  • Experience in email platforms, such as Retention Science or Klaviyo.
  • Experience in SMS/text platforms, such as Attentive, PostScript, or SMS Bump.
  • Experience in paid advertising platforms, including Facebook Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager.
  • Proficiency in ad and CRM analytics.
  • Experience with Shopify is a plus.
  • Experience in beauty, wellness, and/or subscription businesses is a plus.

Perks:

  • Flexible schedule
  • Unlimited paid time off
  • Paid weekly
  • Free product
  • Complimentary lunches + haircuts 
  • Family culture fostering ideas + personal growth

Email your resume with the desired job in the subject line and tell us why you belong in the Jack Henry family, kyle@jackhenry.co. Include links to your social media accounts (IG, LinkedIn, TikTok, etc).